all ebooks in category: Retailing Industry (39)

The Handbook of Persuasion and Social Marketing
English | ISBN: 1440804044 | 2014 | 1009 pages | PDF | 4,7 MB

Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. …

#GIRLBOSS
English | ISBN: 039916927X | 2014 | 256 pages | EPUB | 6 MB

In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to …

Wholesale Sourcing: A Step-by-Step Guide for eCommerce Businesses
English | 2014 | ISBN: 1503384128 | 150 pages | EPUB | 0,2 MB

Learn to source products for your eCommerce business from wholesale suppliers. Learn the trade secrets to setting up your business so wholesale suppliers will sell …

Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store, 2 edition
English | 2012 | ISBN: 1118374061 | 314 pages | PDF | 4,2 MB

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths …

SEO: Search Engine Optimization Bible
English | 2007 | ISBN: 0470175001 | 408 Pages | PDF | 10.9 MB

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the …

Mobile Electronic Commerce: Foundations, Development, and Applications
English | 2014 | ISBN: 1466590904 | 503 pages | PDF | 8,3 MB

Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers …

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
Kogan Page | English | 2019 | ISBN-10: 0749483474 | 264 pages | PDF | 2.11 MB

by Jan-Benedict Steenkamp (Author), Laurens Sloot (Author) Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer …

Retail Analytics: The Secret Weapon
English | ISBN: 1118099842 | 2011 | 176 pages | PDF | 3 MB

The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail …

Why We Shop: Emotional Rewards and Retail Strategies
English | November 30, 2003 | ISBN: 027598172X | 216 pages | PDF | 12 Mb

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What …

Fashion Trends: Analysis and Forecasting
English | ISBN: 1847882943 | 2011 | 192 pages | PDF | 3 MB

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and …