all ebooks in category: Marketing (35)

Public Relations Writing and Media Techniques: Pearson New International Edition [Repost]
English | 2012 | ISBN: 1292040734 | 467 pages | PDF | 11.17 Mb

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR …

The Intention Economy: When Customers Take Charge
English | 2012 | ISBN: 1422158527 | 320 pages | EPUB | 1 MB

Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about …

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
English | 2006 | ISBN: 0789034352 | 157 Pages | PDF | 24 MB

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best …

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
English | ISBN: 111861125X | 2014 | 272 pages | EPUB | 1195 KB

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
Kogan Page | English | 2019 | ISBN-10: 0749483474 | 264 pages | PDF | 2.11 MB

by Jan-Benedict Steenkamp (Author), Laurens Sloot (Author) Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer …

The Brain Audit: Why Customers Buy (And Why They Don't)
English | August 22, 2009 | ISBN: 0473175045 | EPUB/PDF | 180 pages | 2.7/1.1 MB

Do you sometimes wonder why a sure sale falls through the cracks? Don't you feel powerless every time that happens? You know that your product …

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Marketing Rebellion: The Most Human Company Wins
2019 | ISBN: 1733553304, 0578419866 | English | 320 pages | EPUB | 0.8 MB

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed …

Target Opportunity Selling: Top Sales Performers Reveal What Really Works
2014 | ISBN: 007177307X | English | 336 pages | EPUB | 6 MB

A game-changing sales model that targets opportunities in every stage of today's long sales cycle. Target Opportunity Selling reports on how top sales performers are …

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
English | 2011 | ISBN: 0470746874 | 520 pages | PDF | 2 MB

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate …

Marketing: An Introduction (13th Edition)
English | 2017 | ISBN: 013414953X | 675 Pages | PDF | 100 MB

Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world …