all ebooks in category: Consumer Behavior (41)

«BRAND sense: Sensory Secrets Behind the Stuff We Buy» by Martin Lindstrom
English | ISBN: 9781439103456 | EPUB | 0.6 MB

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding …

Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World
English | 2015 | ISBN: 0374129185, 0374535930 | 304 pages | EPUB | 0,7 MB

Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others …

The New Luxury Experience: Creating the Ultimate Customer Experience
English | ISBN: 3030016706 | 2019 | 240 pages | EPUB, PDF | 4 MB + 3 MB

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in …

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«Born to Buy» by Juliet B. Schor
English | ISBN: 9781439130902 | EPUB | 1.0 MB

Ads aimed at kids are virtually everywhere – in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and …

The Buying Brain: Secrets for Selling to the Subconscious Mind
English | 2010 | ISBN: 0470601779 | 272 Pages | PDF | 2.1 MB

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying …

Decoded: The Science Behind Why We Buy
English | April 8, 2013 | ISBN: 1118345606 | ISBN-13: 9781118345603 | 288 pages | EPUB | 8,7 MB

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the …

Authenticity: What Consumers Really Want (repost)
English | 2007 | ISBN: 1591391458 | 320 pages | PDF + EPUB | 2 + 2 MB

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to …

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Why Nudge?: The Politics of Libertarian Paternalism
English | ISBN: 0300197861 | 2014 | 208 pages | EPUB | 3 MB

The bestselling author of Simpler offers a powerful, provocative, and convincing argument for protecting people from their own mistakes Based on a series of pathbreaking …

Why We Shop: Emotional Rewards and Retail Strategies
English | November 30, 2003 | ISBN: 027598172X | 216 pages | PDF | 12 Mb

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What …

The Happiness Industry: How the Government and Big Business Sold us Well-Being
English | 2015 | ISBN: 1781688451, 1784782726 | 320 pages | EPUB | 0,4 MB

In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual of all …