all ebooks in category: Commercial Advertising (8)

«The Physics of Brand: Understand the Forces Behind Brands That Matter» by Aaron Keller,Renee Marino,Dan Wallace
English | ISBN: 9781440342691 | EPUB | 2.0 MB

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing …

POP: How Graphic Design Shapes Popular Culture
English | 2010 | pages: 288 | ISBN: 1581157150 | EPUB | 4,2 mb

“Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This …

Logotype
English | 2012 | ISBN-10: 1856698947 | 336 pages | PDF | 11 MB

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design …

Marketing Communications: Brands, Experiences & Participation Ed 6
English | ISBN: 0273770543 | 2013 | 820 pages | PDF | 49 MB

Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly …

Layout Essentials: 100 Design Principles for Using Grids
English | ISBN: 1631596314 | 2019 | 208 pages | PDF | 46 MB

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of …

Brand Identity Essentials: 100 Principles for Building Brands
ISBN: 1631597086 | 2019 | EPUB | 232 pages | 48 MB

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of …

Becoming a Design Entrepreneur
English | EPUB | 16.9 MB

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, …

Drawing Power: A Compendium of Cartoon Advertising [Repost]
English | August 30, 2011 | ISBN: 1606993992 | 128 pages | PDF | 34.41 Mb

Drawing Power is a lively collection of mass-market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics …