The 12 Magic Slides: Secrets for Raising Growth Capital

The 12 Magic Slides: Secrets for Raising Growth Capital


Author Paul Getty has seen thousands of brilliant founding CEOs present to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans fail to create a good first impression, deliver poor presentations, tell lengthy stories that put investors to sleep, and fail to address the critical issues sophisticated investors are most eager to hear about.

If only they`d read The Twelve Magic Slides: Insider Secrets for Raising Growth Capital. Getty`s slide topics—developed while coaching hundreds of company founders to fundraising success—cover each of the twelve key themes investors want to know about in depth before they part with their hard-earned money: the problem you see, your solution to it, the resulting business opportunity, the amount of money you need to grow the firm, and the potential returns for investors, among others. Getty, managing director of Satwik Capital Advisors in San Jose, California, shows that properly developing each slide—and the thinking behind it—can get you the investment capital required to vault your company to the next level.

But The Twelve Magic Slides is more than a book about how raise money from professional investors. It presents a whole new way of how to think about and develop a successful startup. Regardless, it will show you better ways to accomplish your goals and increase the chances you’ll get the green light from investors.

Whether you are seeking startup funding from the angel down the street, or trying to convince investment bankers to help take you public, The Twelve Magic Slides provides a clear step-by-step process that will enable you to:

  • Identify the key elements of the business that must be developed to attract external capital
  • Understand the critical dos and don’ts CEOs must know to sell their story to investors in a quick and efficient manner
  • Create twelve perfect slides and a presentation that secures investor interest from the start and gives them plenty of reasons to write you a check
You need to find money to fund your company’s growth. Investors need to find entrepreneurs and ideas they can believe in. The Twelve Magic Slides presents a proven method for attracting funds from angel investors, venture capital firms, private equity firms, and institutional investors. It will give you the knowledge and confidence you need to ask for—and receive—the capital you need to launch or grow a business.

Table of contents

Front Matter....Pages i-xxi
What Investors Want....Pages 1-24
Building External Validation....Pages 25-34
Identifying the Right Investors....Pages 35-48
Venture Capital....Pages 49-68
The Elevator Pitch....Pages 69-86
Steps to Building a Successful Investor Presentation....Pages 87-90
Title Slide and Introductions....Pages 91-98
Slide 1: Overview....Pages 99-104
Slide 2: The Problem....Pages 105-110
Slide 3: The Solution....Pages 111-114
Slide 4: Opportunity and Market....Pages 115-124
Slide 5: Technology....Pages 125-132
Slide 6: Unique Competitive Advantages....Pages 133-142
Slide 7: Competitive Landscape....Pages 143-152
Slide 8: Go-to-Market Strategy....Pages 153-162
Slide 9: Financial Road Map....Pages 163-170
Slide 10: The Team....Pages 171-176
Slide 11: Current Status....Pages 177-184
Slide 12: Summary....Pages 185-188
Backup Slides....Pages 189-192
After the Meeting....Pages 193-200
Building the Executive Summary....Pages 201-208
You Got a Deal! Or Not....Pages 209-214
Back Matter....Pages 215-220


  • Author: Paul M. Getty (auth.)
  • Edition: 1
  • Publication Date: 2014
  • Publisher: Apress
  • ISBN-13: 9781430264842, 9781430264859
  • Pages: 226
  • Format: pdf
  • Size: 4.9M
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